Why was there so much violence in Rome in the late Republic Essay

Why was there so much violence in Rome in the late Republic - Essay Example 140) Caesar’s rise to power and his eventual assassination demonstrate the violence that permeated Rome’s late Republic. Caesar was pivotal in the increase in violence as he helped militarize the Roman city. Earlier, Rome was plagued by anarchy and that Cnaeus Pompeius was entrusted with the restoration of order. He achieved this by bringing legionaries into the center of the city, the first time that serving soldiers have been brought there for this purpose, except in times of civil war. (Lintott, p. xiv) After order was restored, these legionaries remained in Rome for two more years under Pompeius’ command. Now, this was used by Julius Caesar as a reason to invade Italy with the pretext of defending his own status. This invasion would bring the Republic to an end. The transition from armies that were fighting in the battlefield to gangs fighting in the streets has sparked the violence in the late Republic. Such transition was disastrous and it is not difficult to understand why. Cicero argued in favor of arming the Roman citizens in his defense of Milo. However, this proved disastrous as more and more people became violent with their arms up to the point that the government could no longer control them. By the time the Roman Senate passed legislation to control bearing arms for violent purposes in the public realm, it was already too late. A specific example of the most controversial disturbances happened in 59 B.C., when the consul Bibulus tried to block his colleague Caesar’s legislation. According to Crook, Lintoot and Rawson’s account: Bibulus offered religious objection to Caesar’s proposals in the traditional way, according to the process known as abnutiatio: he appeared in the Forum and declared to the presiding magistrate that he had seen evil omens†¦ As the year went on, however, civil disturbances increased and Bibulus became the object of such violent assaults that he took refuge in his house and merely issued messages that he was

Advertisement Essay Example | Topics and Well Written Essays - 750 words

Advertisement - Essay Example The Argument The advertisement is arguing the point that with the new Nissan Dualis, one of the features being promoted as its focal point is its 360 ° view or the ability of the driver to be able to monitor his surroundings from the driver’s seat from a 360 ° perspective. The advertisement was therefore effective in providing a visual presentation of indicating how the 360 ° view could be depicted perfectly by positioning the female model in 12 strategic identical poses. The image thereby represents looking at strategic areas around the vehicle from complete circular points of view. The Target Audience The target audience that is perceived from the advertisement is female drivers, who would be more interested in being extra careful in monitoring the condition of the vehicle’s situation from a complete 360 ° view. More specifically, it is directed to female and young adult professional drivers, as depicted from the model that they used in the advertisement. The female model is perceived to be in her early 20s and her manner of carrying herself through the outfit she wears (white crisp blouse over a blue tight jeans and with a red belt) is indicative of her being in a carefree lifestyle, possibly in an exciting career. But of course, the advertisement could also be directed to all automobile drivers who are interested in owning the Nissan Dualis, with this 360 ° Around View Monitor. Rhetorical Principles Employed The rhetorical principles that were employed are a collaboration of logos (logic), pathos (emotion) and ethos (character). The rhetorical principle of logos was evident from the effective display of visual representation that captured the message of 360 ° view from the strategic positions of the female model. Likewise, the captions below the focal images with states: â€Å"PARK PERFECTLY WITH A 360 ° VIEW. The 360 ° Around View Monitor. Nissan Innovation that excites† (Best Ads) uses logical and emotional appeal thro ugh provision of factual information, in conjunction with the use of words that entices the emotion (excites). Finally, the rhetorical principle of ethos (character) is relayed through inclusion of Nissan’s logo and brand name, as well as the name of the vehicle being advertised, situated effectively at the upper left hand corner and colored in bold red to stand out against the immaculately white background with very faint shades of possibly light gray around the borders. The brand name, in itself, solicits character and credibility as one of the trusted brands in cars, known worldwide. Conformity to Advertisement Theories and Strategies As learned from the course modules, it is relevant that advertisements contain an effective interplay of both visual and verbal contents to make the advertisement effective. As such, this particular concept is appropriately applied in the Nissan Dualis: Park Perfectly ad which was proven to have used exemplary visual contents and assisted wit h verbal contents. But, as contented by Rossiter, â€Å"visual content warrants relatively more advertiser attention than verbal content† (101). From the impact that the visual content creates to the target audience, it is therefore supported that this concept is validated. One therefore agrees that the ability of the creator of the advertisement to design a visual image that would effectively relay the message that is intended, in a creative and innovative fashion, significantly assists in considering the advertisment a success – especially when the advertisement effort created that action intented by the organization;